Antony Yiu

Apr 19, 2023

From buy now, pay later to virtual banks: The ...

Financial panic notwithstanding, banks and insurance operators in APAC are modestly increasing their advertising and promotion expenditures, but with a strategic change in focus, writes PHD Hong Kong's CEO.

Mar 23, 2023

Reviving Hong Kong tourism, the experiential way ...

A flashy Hello Hong Kong campaign alone will not reboot tourism; consistent storytelling and personalised, embedded travel experiences are required to lure back tourists, writes PHD's Antony Yiu.

Jan 3, 2023

Media agencies need to change their mindsets for ...

It's time for media agencies to integrate fully into client marketing processes and work between holding companies says the CEO of PHD Hong Kong.

Dec 13, 2022

Outdoor advertising in Hong Kong is far from dead

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

May 11, 2015

The death of programmatic display advertising?

Programmatic display advertising in its current form will disappear over time, as more clients understand how to best employ the technology. These five questions, writes MEC's Antony Yiu, will help.

Nov 3, 2010

Disconnection in measuring media effectiveness

Antony Yiu, managing director of iProspect Hong Kong and regional director for North Asia, comments on APAC advertisers shifting the focus to direct ROI measurements while losing sight of the possible positive impact of branded digital advertising.