Staff Reporters
May 2, 2019

HK MTR, JCDecaux announce 'BOB' winners

Grey and Mindshare, Carat and The Right Side, and Initiative and I Love Fantasy Design were among the winning duos at the MTR and JCDecaux Transport's Best of the Best Awards.

'Sham Shui Po - Every Bit Local' by Grey and Mindshare for Hong Kong Tourism Board
'Sham Shui Po - Every Bit Local' by Grey and Mindshare for Hong Kong Tourism Board

The MTR and JCDecaux Transport announced the winners of the Best of Best Awards for 2018 Tuesday night in Hong Kong, honouring a total of 25 winners in 16 categories.

Hong Kong Tourism Board’s 'Sham Shui Po - Every Bit Local' campaign, with Grey as the creative agency and Mindshare as the media agency, was the evening's top winner, taking the 'Best of the Best – Use of Media' platinum award, as well as the gold for both 'Best Integrated Campaign' and 'Best Poster Campaign'.

Grey and Mindshare were named the creative and media agency of the year, respectively.


Sony’s 'The Beauty Begins The Beauty Lasts' campaign, by Carat and The Right Side, won the 'Best of the Best – Creative' platinum award, as well as gold in 'Best Use of MTR Digital Media' and silver in 'Best Poster Campaign'.


A Lego campaign celebrating the brand's 60th anniversary won gold in the publicly voted 'My Favourite Campaign' and 'Youth’s Favourite Campaign' categories, with Initiative and I Love Fantasy Design enjoying the accolades.


Full lists of winners in both the professional-judging categories and the public-voting categories appear below, along with the 'Outstanding Performance' winners and a list of the professional judges. You can see all of the winning and shortlisted work at the awards website.

Award Campaign Advertiser Media agency Creative agency
Best of the Best –
Use of Media
Platinum Award
Sham Shui Po –
Every Bit Local
Hong Kong Tourism Board Mindshare
Hong Kong
Grey Advertising Hong Kong
Best of the Best – Creative
Platinum Award
The Beauty Begins
The Beauty Lasts
Sony Corporation of Hong Kong Carat Media Services
Hong Kong
The Right Side
Best Innovative & Interactive Campaign
Gold Award
Swarovski - My Christmas Song for you Swarovski
Hong Kong
Adcity – Havas Media Innovaders
Best Innovative & Interactive Campaign
Silver Award
The Dinosaur Hunt Studio City Macau GroupM Communications Hong Kong
OgilvyOne Worldwide
Hong Kong
Best Integrated Campaign
Gold Award
Sham Shui Po –
Every Bit Local
Hong Kong
Tourism Board
Mindshare
Hong Kong
Grey Advertising Hong Kong
Best Integrated Campaign
Silver Award
Create Your Pitch adidas Hong Kong Carat Media
Services
Hong Kong
Havas Hong Kong
Best Use of MTR Digital Media
Gold Award
The Beauty Begins
The Beauty Lasts
Sony Corporation
of Hong Kong
Carat Media
Services
Hong Kong
The Right Side
Best Use of MTR Digital Media
Silver Award
Sik Sik Yuen - Fortune stick telling campaign Sik Sik Yuen ------ Trax Hong Kong
Best Poster Campaign
Gold Award
Sham Shui Po –
Every Bit Local
Hong Kong Tourism Board Mindshare
Hong Kong
Grey Advertising Hong Kong
Best Poster Campaign
Silver Award
The Beauty Begins
The Beauty Lasts
Sony Corporation of Hong Kong Carat Media Services
Hong Kong
The Right Side
Best Use of Airport Express advertising
Gold Award
True to Form by Rimowa Rimowa L’atelier Hong Kong ------
Best Use of Airport Express advertising
Silver Award
Giorgio Armani Sì Passione Campaign   ------ ------

 

Public Voting Awards

Award Campaign Advertiser Media agency Creative agency
My Favourite Campaign
Gold Award
LEGO® Bricks - Building the World’s Creativity
over 60 years
LEGO Hong Kong Initiative
I Love Fantasy Design
My Favourite Campaign
Silver Award
City of Dream - Art of Winning City of Dreams GroupM Communications Hong Kong Chandelier
Creative
My Favourite
Digital Video
Gold Award
Ocean Park - Summer Carnival Ocean Park dentsu X
Hong Kong
Metta Communications
My Favourite
Digital Video
Silver Award
  McDonalds’
Hong Kong
OMD Hong Kong DDB Group
Hong Kong
Youth’s Favourite
Campaign
Gold Award
LEGO® Bricks - Building the World’s Creativity
over 60 years
LEGO Hong Kong Initiative
I Love Fantasy Design
Youth’s Favourite Campaign
Silver Award
M&M’s Character Voting Campaign Mars Company Hong Kong MediaCom
Hong Kong
BBDO
Hong Kong
Gold Award First Choice of Hong Kong Authentic Style Milk Tea 2018 FrieslandCampina (Hong Kong) Carat Media Services
Hong Kong
ManyMany Plus
Silver Award bauhaus AW18
Leather Jacket
Bauhaus ----- Live China

 

Outstanding Performance Awards

Award Winner
Media Planner of the Year
Lion Siu, Mindshare Hong Kong
Creative Professional of the Year
Desmond Li, Grey Advertising Hong Kong
Best Campaign Presenter of the Year
Harry Ho, Carat Media Services Hong Kong
Media Agency of the Year
Mindshare Hong Kong
Creative Agency of the Year
Grey Advertising Hong Kong

 

Judging panel (alphabetical by surname)

Name Title Company
Ivan Au Associate Creative Director Cheil
Jenny Chan General Manager Zenith
Dr. Michael Chan Honorary Chairman
Hong Kong Institute of Marketing
Mike Chiu Head of Creative
Hakuhodo Hong Kong
Alice Chow Managing Director Mediacom
Sonic Choy Executive Creative Director Leo Burnett
Clement Chung Managing Director PHD
Dr. Glos HO Associate Head,
Department of Marketing,
Programme Director of MSc in Entrepreneurship and Global Marketing
Hong Kong Baptist University
Owen Ho Representative
The Hong Kong Advertisers Association
Cedric Lam Head of Media
Hakuhodo Hong Kong
Gal Lam Partner, Client Leadership
Mindshare Hong Kong
Victor Lee Executive Director
The Hong Kong Management Association
Dr. Leung Tin Wai, BBS Professor & Head of Department, Department of Journalism and Communication
Hong Kong Shue Yan University
Victor Li Postdoctoral Fellow
The University of Hong Kong
Melanie Lo Chief Executive Officer Hong Kong Group M
Terry Ng Senior Lecturer, Advertising and Media Design, School of Arts and Social Sciences
The Open University of Hong Kong
Stanley Ngai Managing Director Wavemaker
Ralph Szeto Chairman
Hong Kong Association of Interactive Marketing
Dr. Diamond Tai Adjunct Associate Professor
The Chinese University of Hong Kong, Shenzhen
Alex Tham Senior Teaching Fellow,
Department of Marketing
City University of Hong Kong
KC Tsang Senior Teaching Fellow,
Programme Leader of BA (Hons) in
Advertising Design
Hong Kong Polytechnic University
Kenneth Tung Executive Creative Director
Havas Worldwide Hong Kong
Prof. Andy Wong Associate Dean
(Undergraduate Studies) of
CUHK Business School
Associate Professor of Practice
CUHK Business School
Gary Wong Managing Director
OMD Hong Kong
Spencer Wong CEO
M&CSAATCHISPENCER
Kuk Yung Business Director Dentsu X Ltd.

 

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