Sep 23, 2015

CASE STUDY: How Zuji boosted bookings with personalised display ads

Working with Sociomantic, the travel site delivered customised display ads to selected users in real time based on previously searched flights, leading to a significant increase in bookings.

Jun 18, 2014

MEC Hong Kong gets Zuji account while inappropriate Mandela ad gets pulled

HONG KONG - Zuji has awarded MEC its integrated media planning and buying business on the same day the online travel agency was told to pull a three-column advertisement showing Nelson Mandela.

Jan 14, 2014

Zuji’s ‘kaleidoscope’ makes customised travel easier

SYDNEY - The latest TV spot for online travel-booking agency Zuji Australia, created by The Hallway, uses kaleidoscopic imagery to illustrate how the platform helps users sort through endless travel options.

Sep 21, 2012

Creative Mid-Autumn Festival marketing

Festivals are important occasions for marketers to drive their brand awareness. While some brands simply go through the motions, some find more interesting ways to connect their names with the holiday. Here are some examples of creative marketing connected to this year's Mid-Autumn Festival.

Jan 13, 2012

Initiative wins media-planning business for Zuji in Hong Kong

HONG KONG - Travelocity company Zuji has chosen Mediabrands’ Initiative for strategic planning in Hong Kong, and the media agency is already working on the online travel-agent’s Chinese New Year-themed campaign.

Aug 24, 2011

Zuji expands The Hallway's remit to Asia Pacific

SYDNEY - Online travel provider Zuji has appointed Sydney-based creative agency, The Hallway, to develop its brand in the Asia Pacific region.