Lee Kum Kee has sponsored the production of the Lantern Wonderland, which is part of the Mid-Autumn Festival organised by HKTB to showcase the city's festive appeal and vibrant culture.
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Festivals are important occasions for marketers to drive their brand awareness. While some brands simply go through the motions, some find more interesting ways to connect their names with the holiday. Here are some examples of creative marketing connected to this year's Mid-Autumn Festival.
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