The Hallway’s new regional relationship with Zuji Asia Pacific follows its communications planning and creative development work for the brand's “Travel yourcway” campaign in Australia.
“The Hallway developed an impressive communications architecture that reshaped our positioning and competitive angles for the Australian market, delivering a very positive impact on our brand,” said Phang Shueh Chyan, director of marketing for Zuji Asia Pacific.
The Hallway will focus on extending its success in Australia to Hong Kong and Singapore.
“Zuji operates in an extremely dynamic and fast-moving business,” said Jules Hall, managing partner of The Hallway. “It’s a great testament to our relationship with Zuji that they have entrusted their regional brand to The Hallway. We are thrilled to be extending our remit to include the rest of the region,” Hall said.
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