Staff Writer
Aug 24, 2011

Zuji expands The Hallway's remit to Asia Pacific

SYDNEY - Online travel provider Zuji has appointed Sydney-based creative agency, The Hallway, to develop its brand in the Asia Pacific region.

Jules Hall, managing partner of The Hallway
Jules Hall, managing partner of The Hallway

The Hallway’s new regional relationship with Zuji Asia Pacific follows its communications planning and creative development work for the brand's “Travel yourcway” campaign in Australia.

“The Hallway developed an impressive communications architecture that reshaped our positioning and competitive angles for the Australian market, delivering a very positive impact on our brand,” said Phang Shueh Chyan, director of marketing for Zuji Asia Pacific. 

The Hallway will focus on extending its success in Australia to Hong Kong and Singapore.

“Zuji operates in an extremely dynamic and fast-moving business,” said Jules Hall, managing partner of The Hallway. “It’s a great testament to our relationship with Zuji that they have entrusted their regional brand to The Hallway. We are thrilled to be extending our remit to include the rest of the region,” Hall said.

 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Vice Media to lay off hundreds, cease website ...

With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website.

10 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

10 hours ago

Move and win roundup: Week of February 26, 2024

The Hershey Company, UM Australia, DDB Mudra and more, in our weekly collection of people moves and account news.

11 hours ago

Air India soars above the mundane with new ...

Ascending above the monotony of routine onboard safety videos, the film, crafted by McCann Worldgroup, takes India's diverse fabric and creative prowess to greater altitudes.