The scotch whiskey brand offers a fresh perspective on re-entering the world after isolation.
Diageo brand has also brought on a new agency for digital work.
Diageo splashes out on an 18-month, A$15 million campaign through Leo Burnett Sydney.
Diageo is going global with a label 'studio' for Johnnie Walker, executed by Singapore's Untitled Project.
The pace of product development hasn’t increased, but improving existing products is key for innovation hubs.
The announcement ends a 15-year relationship with Bartle Bogle Hegarty.
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