"Every single person in our office signed up to a turnaround story. There’s quite a huge appetite for ongoing transformation. It’s not like we were at a steady state anyway."
Few things better illustrate the march of change in the ad industry than the story of how a collective founded in Missouri 26 years ago rose to claim first-among-equal billing in a merger-verging-on-takeover with the venerable Y&R.
Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.
