Ad Nut
Mar 26, 2018

Johnnie Walker takes A$15 million 'Next step' in Australia

Diageo splashes out on an 18-month, A$15 million campaign through Leo Burnett Sydney.

Diageo splashes out on an 18-month, A$15 million campaign through Leo Burnett Sydney.

Diageo has launched what it called the biggest national brand campaign for Johnnie Walker in a decade in Australia an A$15 million US$11.59 million, 18-month endeavour featuring TV, OOH and digital media including a website. The 45-second TVC above started airing last night.

Named The Next Step’, the work seems to be a solid if unsurprising take on the brand's long-running Keep walking’ positioning. Diageo said the work is based...

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