Staff Reporters
Jan 7, 2021

Johnnie Walker gives hope for a return to normalcy in 'Astronaut' spot

The scotch whiskey brand offers a fresh perspective on re-entering the world after isolation.

Johnnie Walker offered a metaphor for people who will soon hopefully emerge  out of isolation after the COVID-19 pandemic in its stunning spot, "Astronaut," from AlmapBBDO. The short film follows an astronaut and her partner as they return to earth from space. TAs she enters Earth’s atmosphere, she’s surrounded  by other astronauts in pods parachuting down with her. Looking around, she recalls special moments with loved ones such as l her wedding, birthday celebrations and  drinks with friends.

"Coming back means reliving everything again like it's the first time," astronaut John "Danny" Olivas says in a voiceover. "The feeling is intense. Things once taken for granted now are savored. Life will be full of possibilities again. That's what I felt, and that's what you will feel. Take it from me... I know what it's like to be isolated from the world."

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

1 day ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

1 day ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

1 day ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.