kinect

Sep 21, 2012

Creative Mid-Autumn Festival marketing

Festivals are important occasions for marketers to drive their brand awareness. While some brands simply go through the motions, some find more interesting ways to connect their names with the holiday. Here are some examples of creative marketing connected to this year's Mid-Autumn Festival.

Jan 31, 2011

Kinect sales boost Microsoft revenues

GLOBAL - Microsoft has reported record revenues of US$19.9 billion for its second financial quarter, ending 31 December 2010, up 5 per cent from last year, as sales of its motion sensor controller system Kinect took off.