ASEAN car buyers seeking prestige and value
Male and female drivers have more in common than one might think, research into car consumers across ASEAN suggests. Conducted by DentsuSense Asia, the agency’s consumer insights division, the report examines attitudes to cars and automotive advertising, and drivers of brand preference, across six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In total, the study canvassed 3,000 people (500 per market).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Group M goes global with AI adtech partner
Partnership brings ‘intelligent creative’ to Group M’s global clients.
Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
Pharma’s corporate reputation begins to slide ...
The pharma industry’s Covid-peak in corporate reputation has begun to drop, though it still remains higher than pre-pandemic levels.
How to fix the deprioritisation of DE&I
There’s much evidence that DE&I is moving down adland's agenda. But it doesn’t—and shouldn’t—have to be this way, says the chief executive of The Unmistakables.