China retail grew 40%, while international retail increased by 29%.
As the countries grew richer, so did their people.
Newly-merged PR agency selects local leaders from existing talent pool.
Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.
New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.
The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.
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