Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.
Rising: JWT, Saatchis, MediaCom, Zenith. Falling: Publicis, Y&R, Carat, Mindshare.
Isobar, DDB, Dentsu, PHD and MediaCom make sizable gains.
R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.
We are Social has published a new report on digital, social and mobile usage around Southeast Asia. Here you'll find a few choice slides on trends around SEA and (in the final three slides) the world. Head to wearesocial.sg for a Slideshare of the full report, which contains a wealth of data on 11 countries around the region, plus an analysis by Simon Kemp, We Are Social's regional managing partner, who points out that millennials remain strong users of Facebook.
Japan has the highest percentage of mobile users over the age of 55, high desktop usage in comparison to other nations and higher video consumption than many other countries, according to the new 2015 Japan Digital Audience Report from ComScore. In addition to the device- and demographic-oriented stats highlighted here, the report also goes into great detail on the popularity of specific retail, travel and news sites.
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