Staff Reporters
Apr 10, 2017

New Business League: February 2017 update

Isobar, DDB, Dentsu, PHD and MediaCom make sizable gains.

New Business League: February 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 2 Ogilvy Ministry of Manpower Sg, Johnson & Johnson Cn, CES Asia Sg proj 26.9   26.9
2 1 McCann Mentholatum HK proj, Hero India proj, Maruti Udyog India proj 12.4   12.4
3 9 Isobar FMCG Client China 7.3 Innisfree Msia 7.2
4 6 Publicis Suncorp Bank Aus, Isuzu Motors In, Cruise Airconditioners In 6.1   6.1
5 13 DDB McDonalds ANZ, NCSS Singapore, YMCA Aus proj 7.5 XTEP China 6
6 10 J Walter Thompson Vodafone Aus, AIS Thailand proj, Cheung Kong Cn proj 8.6 China Unicom Cn 5.6
7 20 Dentsu HT Media India, Roca and Parryware India, JK Tyres India 5.1 Etika-Calpis Msia proj 4.1
8 7= Saatchi & Saatchi Carnival Cruise Aus, Sun Gp/Sun Wrld Vt proj, Vingroup VinCity Vt proj 4 AOSmith Cn 3.6
9 3 Y&R XTEP Cn, NutriAsia Php proj, Adira Autocillon Indo proj 4.2 Suncorp Bank Aus 3.2
10 11 FCB WM Motor Cn, Continental Msia proj, Havaianas Malaysia 3.1   3.1

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat Pandora Music Aus, Ministry of Labour Thailand planning 13.3 Ten digital Australia 12
2 2 Mindshare Nestlé Indonesia, HeySong (FIN) Tw, Lipton RTD China 6.5 Cera C-Cure Thailand 6.4
3 3 MEC Cavinkare India, Corvi India, Honda NZ 4.9   4.9
4 14 PHD Huawei Consumer Cn, HP digital global, Auckland Transport NZ proj 6.3 Standard Chartered HK 4.7
5 4 Havas Media Kia Motors Australia, VLife (CJ) Vietnam, Key Pharmaceuticals Aus 2.5   2.5
6 16 MediaCom George & Mildred Eyecare Aus, P&G Kor, Shopee Indo, Uber Aus 7.7 SM Malls Philippines 2.1
7 8 Blue 449 SCTI Aus, 21stC Fox Aus, National Breast Cancer Foundation Aus 1.3   1.3
8 11 OMD Noon UAE, Vinamilk Vietnam, Colors India 2.1 Standard Chartered Sg 1.2
9 5= Vizeum SeaOil Philippines, Krung Thai Bank Thailand, Kalbe Philippines 1.4 Colors India 1.1
10 10 Universal McCann M.P Birla Gp In, Strateq Msia proj, Thai Health Org Th 0.9 AutoNation Php 0.8

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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