Staff Reporters
May 22, 2017

New Business League: March 2017 update

Rising: JWT, Saatchis, MediaCom, Zenith. Falling: Publicis, Y&R, Carat, Mindshare.

New Business League: March 2017 update


New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy ALDI China, University of Queensland Aus, SingTel (B2B) Sg 32.1 SingTel Singapore 29.1
2 2 McCann Pro-Friends Php proj, SMLEI Php proj, SCG Tiger Thailand proj 15.3   15.3
3 3 Isobar FMCG client China 11.3 Innisfree Malaysia 11.2
4 6 J. Walter Thompson Vodafone Australia, XL Axiata Indonesia, Asian Paints India proj 13.5 China Unicom China 10.5
5 8 Saatchi & Saatchi Geely China, Jim Beam Australia, Tata Realty & Infrastructure India 7.6 AOSmith China 7.2
6 4 Publicis P&G China proj, Huawei China proj, Tencent China proj 7.1   7.1
7 9 Y&R SilkAir Sg, India, Guiyang Zhongtian Finance Cn proj 6.7 Suncorp Bank Australia 5.7
8 7 Dentsu HT Media India, Roca and Parryware India, JK Tyres India 6.6 Etika - Calpis Msia proj 5.6
9 5 DDB McDonalds ANZ, NCSS Sg, YMCA Aus proj, Longi China 7.6 SilkAir Singapore 5.4
10 10 FCB Continental Truck Tires Msia, Clorox Malaysia proj, Glad Msia proj 4   4


New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 6 MediaCom FAW Group China, Didi China, Viking Cruises China 24 SM Malls Philippines 18.4
2 3 MEC Mercedes Benz China, Amazon China, Vitasoy (TV-buying) China 15.1 Finance client Taiwan 15
3 1 Carat Pandora Music Aus, Ministry of Labour Th (planning), Be Med Th (plan) 16 Shiseido Cn (digital buying) 14.5
4 2 Mindshare PT. Excelcomindo Indo, British Council Msia, (ecom) Indo 8.4 Cera C-Cure Thailand 8.1
5 15 Zenith Bank of Communications China, Didi China, Lactalis India 8.3 Swarovski India 6.7
6 5 Havas Media India, TVS Srichakta India, Kohler India 6   6
7 8 OMD Luxottica global, McDonald’s QLD/NT Australia, Science Centre Sg 5.4 Standard Chartered Bank Sg 4.6
8 12 Dentsu Media Maruti Suzuki India 3.9 Scotch Industrial Thailand 3.7
9 9 Vizeum Grab Singapore (plan), Pairs Taiwan, Tiger Balm Sg (plan) 2.1 Colors India 1.8
10 4 PHD Huawei consumer BG Cn, Unionpay International Cn proj, RWS Indo 8.9 Bank of Communications Cn 1.5

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.