Staff Reporters
May 22, 2017

New Business League: March 2017 update

Rising: JWT, Saatchis, MediaCom, Zenith. Falling: Publicis, Y&R, Carat, Mindshare.

New Business League: March 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy ALDI China, University of Queensland Aus, SingTel (B2B) Sg 32.1 SingTel Singapore 29.1
2 2 McCann Pro-Friends Php proj, SMLEI Php proj, SCG Tiger Thailand proj 15.3   15.3
3 3 Isobar FMCG client China 11.3 Innisfree Malaysia 11.2
4 6 J. Walter Thompson Vodafone Australia, XL Axiata Indonesia, Asian Paints India proj 13.5 China Unicom China 10.5
5 8 Saatchi & Saatchi Geely China, Jim Beam Australia, Tata Realty & Infrastructure India 7.6 AOSmith China 7.2
6 4 Publicis P&G China proj, Huawei China proj, Tencent China proj 7.1   7.1
7 9 Y&R SilkAir Sg, News18.com India, Guiyang Zhongtian Finance Cn proj 6.7 Suncorp Bank Australia 5.7
8 7 Dentsu HT Media India, Roca and Parryware India, JK Tyres India 6.6 Etika - Calpis Msia proj 5.6
9 5 DDB McDonalds ANZ, NCSS Sg, YMCA Aus proj, Longi China 7.6 SilkAir Singapore 5.4
10 10 FCB Continental Truck Tires Msia, Clorox Malaysia proj, Glad Msia proj 4   4

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 6 MediaCom FAW Group China, Didi China, Viking Cruises China 24 SM Malls Philippines 18.4
2 3 MEC Mercedes Benz China, Amazon China, Vitasoy (TV-buying) China 15.1 Finance client Taiwan 15
3 1 Carat Pandora Music Aus, Ministry of Labour Th (planning), Be Med Th (plan) 16 Shiseido Cn (digital buying) 14.5
4 2 Mindshare PT. Excelcomindo Indo, British Council Msia, Blanja.com (ecom) Indo 8.4 Cera C-Cure Thailand 8.1
5 15 Zenith Bank of Communications China, Didi China, Lactalis India 8.3 Swarovski India 6.7
6 5 Havas Media Swiggy.com India, TVS Srichakta India, Kohler India 6   6
7 8 OMD Luxottica global, McDonald’s QLD/NT Australia, Science Centre Sg 5.4 Standard Chartered Bank Sg 4.6
8 12 Dentsu Media Maruti Suzuki India 3.9 Scotch Industrial Thailand 3.7
9 9 Vizeum Grab Singapore (plan), Pairs Taiwan, Tiger Balm Sg (plan) 2.1 Colors India 1.8
10 4 PHD Huawei consumer BG Cn, Unionpay International Cn proj, RWS Indo 8.9 Bank of Communications Cn 1.5

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:
Campaign Asia

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