Staff Reporters
Nov 29, 2017

New Business League: October 2017 update

Dentsu and Leo Burnett swap positions on the creative ranking; Initiative makes an entrance on the media table.

New Business League: October 2017 update

CREATIVE AGENCY PERFORMANCE LEAGUE

NEW RANK PREVIOUS RANK AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
(US$m)      
RECENT LOSSES ESTIMATED OVERALL YTD REVENUE
(US$m)               
1 1 Ogilvy Chengdu Financial City China Project, MCCY Singapore, Zwoop Singapore Project 94.2 SingTel Singapore 88.6
2 2 Isobar VIP Bags India Digital, Titan(Digital) Global, Canon Thailand 60.9 Innisfree Malaysia 60.8
3 3 J Walter Thompson John West Australia, shenzhen Sanjiu China Project, Asahi (Carlsberg) Singapore Project 47.2 Tata Steel India 42.2
4 4 McCann WorldGroup UP Tourism India, ITC Classmate India, Facebook India Project 41.0 Hisense China 40.7
5 6 Dentsu Italthai Thailand, Naraya Thailand, Fujifilm Thailand, MTR Foods and Orkla India 34.6 Uniqlo Thailand Project 34.5
6 5 Leo Burnett Hainan Airline China, Emirates Airlines Australia Project, Concordia Hong Kong Project 34.7 McDonald's Australia 31.5
7 7 DDB MuscleBlaze Australia, Fila - Branding & New Product Launch China, Mead Johnson Hong Kong Project 33.5 SilkAir Singapore 28.8
8 8 Publicis Menarini China, VeiXin Credit China, Nestle China Project 25.2 ABinBev (Digital) Korea 23.4
9 9= Saatchi & Saatchi P&G China Project, Echanger China, Sands China Project 16.5 A.O.Smith China 16.1
10 9= Y&R Government of Maharashtra India Project, Tata Steel India, Sonalika Tractors India 16.8 Suncorp Bank Australia 15.7

MEDIA AGENCY PERFORMANCE LEAGUE

NEW RANK PREVIOUS RANK AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE
(US$m)
1 1 Mindshare Treasury Wine Estates Australia, Samsung Thailand Digital, AIA Thailand 67.0 Godrej & Boyce India 58.9
2 2 MediaCom Changan PSA China, PCCW Media India, Govt of Victoria Australia 61.5 SM Malls Philippines 54.9
3 3 Carat Ministry of Interior Thailand Project, Motorola Thailand, Coty Iran 39.5 Mediecins Sans Frontieres New Zealand 36.6
4 4 dentsu X Car Client China 36.2 Booking.com Singapore 31.1
5 5 Starcom AB InBev CN,KR,JP, Snooze (Steinhoff / Pepkor) Australia, Godrej & Boyce India, Prada Group China 28.8 Treasury Wine Estates Australia 20.5
6 7 Universal McCann Marico India, Benesse Japan, ING Australia 21.7 Philam Life (Philam Vitality) Philippines 18.7
7 8= Wavemaker Audemars Piguet Singapore, Audemars Piguet Malaysia, Harvester Fertilizer Philippines 31.2 Snail White Thailand 17.4
8 6 Havas Media JDE India, Opera India, Indian Carpet Export Promotion Council(Digital) India 17.7 Coty Iran 17.3
9 14 Initiative Amazon Global, Singha Estate Thailand Project, CAT Telecom Thailand Project 15.0 Vivo Vietnam 12.8
10 8= OMD NSW Government Australia, Dumex (Offline) Thailand, Merisant Australia 18.8 Audemars Piguet Singapore/Malaysia 11.1

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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