CASE STUDY: Company’s first ever brand campaign looks to shake up traditional car insurance renewal.
New Facebook Spark campaign makes colours change in the blink of an eye…literally.
Spot is directed by Oscar-winning Kevin Macdonald.
Volkswagen Crafter gets the basic approach.
Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.
BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble
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