car

Sep 4, 2019

How MoneySmart encouraged Singaporeans to break old car-insurance habits

CASE STUDY: Company’s first ever brand campaign looks to shake up traditional car insurance renewal.

Apr 17, 2019

Put your blinkers on for Mahindra

New Facebook Spark campaign makes colours change in the blink of an eye…literally.

Nov 16, 2018

Lexus launches ad scripted entirely using AI

Spot is directed by Oscar-winning Kevin Macdonald.

Sep 3, 2018

DDB Sydney declares that all vans are just big boxes

Volkswagen Crafter gets the basic approach.

Sep 18, 2017

China’s luxury car market: Second-tier brands gain ground

Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.

Oct 19, 2015

Hyundai flounders due to sedan reliance

BRAND HEALTH CHECK: The Korean carmaker is putting the brakes on production as sales, profits tumble