SHANGHAI ZHAN PODCAST: China auto industry expert, Bill Russo says the new digital mobility economy in China will be led predominately by local Chinese brands.
CASE STUDY: Company’s first ever brand campaign looks to shake up traditional car insurance renewal.
New Facebook Spark campaign makes colours change in the blink of an eye…literally.
Spot is directed by Oscar-winning Kevin Macdonald.
Volkswagen Crafter gets the basic approach.
Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.
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