Staff Reporters
Sep 4, 2019

How MoneySmart encouraged Singaporeans to break old car-insurance habits

CASE STUDY: Company’s first ever brand campaign looks to shake up traditional car insurance renewal.

CASE STUDY: Company’s first ever brand campaign looks to shake up traditional car insurance renewal.

Background and aim

Financial services aggregator MoneySmart wanted to move Singapore’s car-insurance habits into the digital age. Surprisingly, considering how the city’s consumers already take a digital-first approach to banking, travelling and shopping, applications and renewals of car insurance are still done mostly offline. Research also showed that renewal was not a priority for Singaporeans, and many just re-signed with legacy providers without doing much research.

“People are busy, they’ve got...

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