Ad Nut
Apr 17, 2019

Put your blinkers on for Mahindra

New Facebook Spark campaign makes colours change in the blink of an eye…literally.

New Facebook Spark campaign makes colours change in the blink of an eye…literally.

Ad Nut is as tired of a bad gimmick as the next creature, and there’s no shortage of them in adland. But every now and then, a tech-based campaign comes along that makes Ad Nut’s whiskers twitch into a smile, together with the thought ok, that’s gimmicky, but fun.

So fair play to Bangalore-based creative tech company AliveNow, for its latest effort to promote car brand Mahindra’s XUV300 sports utility vehicle. Using Facebook...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Travel brands, know your place
Premium
23 hours ago

Travel brands, know your place

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

Premium
Ever seen a fairy tale with a non-evil stepmother?
Premium
23 hours ago

Ever seen a fairy tale with a non-evil stepmother?

Probably you haven't. GS Caltex and Korean agency AdQua Interactive set out to change that with a touching storytelling initiative.

Premium
Pacific World unveils emerging destinations for 2019 and 2020
Premium
1 day ago

Pacific World unveils emerging destinations for ...

Find out which Asian cities made the list.

Premium
Now Ireland is investigating Google over GDPR
Premium
1 day ago

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.