Ad Nut is as tired of a bad gimmick as the next creature, and there’s no shortage of them in adland. But every now and then, a tech-based campaign comes along that makes Ad Nut’s whiskers twitch into a smile, together with the thought ok, that’s gimmicky, but fun.
So fair play to Bangalore-based creative tech company AliveNow, for its latest effort to promote car brand Mahindra’s XUV300 sports utility vehicle. Using Facebook...
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