Ad Nut
Apr 17, 2019

Put your blinkers on for Mahindra

New Facebook Spark campaign makes colours change in the blink of an eye…literally.

New Facebook Spark campaign makes colours change in the blink of an eye…literally.

Ad Nut is as tired of a bad gimmick as the next creature, and there’s no shortage of them in adland. But every now and then, a tech-based campaign comes along that makes Ad Nut’s whiskers twitch into a smile, together with the thought ok, that’s gimmicky, but fun.

So fair play to Bangalore-based creative tech company AliveNow, for its latest effort to promote car brand Mahindra’s XUV300 sports utility vehicle. Using Facebook...

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