Zenith Media will lead C&A media planning and buying business, which currently has 21 stores in seven provinces in mainland China and plans for market expansion.
The new appointment aims to improve C&A communications and promote C&A’s brand image and awareness in China, which counts H&M and Zara as its direct competitors.
The agency said that C&A was looking for a professional media agency which shares its belief and rich experience of retail business and in-depth understanding of consumers.
Derek Kwok, MD of Zenith Media China, said one of the agency's main considerations was how to maximise C&A's media budget.
"Media in China is becoming more expensive, and its stores are spread out in various provinces and cities in China. We need to crack so many markets effectively and efficiently to improve the brand's communications, especially on the digital sphere," he said.
C&A China’s vision is to be one of the top leading fashion retailers in the country, bringing the latest global fashion to the upcoming urban middle class consumers. There are 10 exclusive brands under C&A, including Clockhouse, Westbury and Your Sixth Sense.