hm

Jan 5, 2023

H&M goes virtual with immersive Roblox experience

The game was created in partnership with Dubit.

Dec 6, 2022

A sustainable future ahead? IoDF teams up with H&M to celebrate digital innovation in retail

With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.

Oct 13, 2022

Sustainable labels: How can fast fashion emerge from an ethical mess?

With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?

Sep 25, 2022

Mother's first H&M work is a love letter to young British women and clothes

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

Aug 24, 2022

H&M returns to Tmall but it’s far from business as usual

H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?

Aug 5, 2022

H&M taps Jane Fonda and JaQuel Knight for global sportswear launch

The 84-year-old actress gets back into her fitness instructor groove for H&M Move.