H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers?
A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.
Some Chinese mainland Weibo users are calling for a boycott on the brand after it closed a store on the day of the city's general strike.
The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.
Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.
The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
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