The game was created in partnership with Dubit.
With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.
With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?
From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.
H&M has returned to Alibaba's Tmall platform 16 months after the Xinjiang backlash. But can the fast fashion company ever win back local shoppers?
The 84-year-old actress gets back into her fitness instructor groove for H&M Move.
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