zara

Dec 20, 2023

To pull or not to pull?

In the wake of the controversy surrounding Zara's recent campaign, how can brands avoid such situations and what can they learn from them?

Dec 20, 2023

Year in Review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

Dec 19, 2023

Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention

Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances.

Dec 13, 2023

Zara removes 'Gaza' campaign images and expresses 'regret'

Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding".

Dec 12, 2023

Zara campaign criticised for alleged Gaza resemblance

Clothing retailer Zara is receiving backlash and calls for a boycott after posting images from its latest campaign that critics say allude to scenes from the conflict in Gaza.

May 31, 2023

Can resale programs make fast fashion sustainable? Zara is trying to find out

Fashion retailers face a tricky balance regarding environmental efforts.