Omri Reis
Oct 6, 2016

Will Spotify's arrival change music tastes in Japan?

So how will Spotify connect communities, genres and artists in Japan? Omri Reis of Flamingo describes the cultural stage.

Omri Reis

In March 2013, Japanese business magazine Tōyō Keizai borrowed the cultural term Black Ships黒船 to capture the threat music streaming service Spoitify posed to the Japanese music industry. The Black Ships were American commodore Mathew Perry’s fleet that approached Tokyo Bay in 1853 with the sole purpose of coercing Japan to open its gates to Western trade. The American vessels utilised an innovative technology steam in the service of a disruptive ideology capitalism. Analogously,...

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