Jan 16, 2018
Why Instagram is about inspiration, not influencers
Brands in Japan are falling over themselves to be ‘Instagenic’, but they must remember to communicate on the same level as the people they are trying to reach, explains AKQA’s Omri Reis.
Dec 19, 2017
How an 80-year-old life-hack book became Japan’s biggest bestseller
The success of 'How do you live?' is one example of the power of nostalgia to sell, explains AKQA's Omri Reis.
Oct 6, 2016
Will Spotify's arrival change music tastes in Japan?
So how will Spotify connect communities, genres and artists in Japan? Omri Reis of Flamingo describes the cultural stage.
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