Jenny Chan 陳詠欣
Jan 10, 2017

Wieden+Kennedy names new Shanghai ECD as Yang Yeo departs

Yeo, ECD since 2014, has returned to Singapore.

Wieden+Kennedy names new Shanghai ECD as Yang Yeo departs

Ian Toombs has joined Wieden+Kennedy Shanghai as executive creative director, replacing Yang Yeo, who returned to his home country of Singapore in December.

Toombs began his career in New York City working for design shops including Pentagram, Interbrand and Wolff Olins. He joined Anomaly as art director in 2006, later becoming ECD and head of design of its New York office. During his career at Anomaly he helped grow the creative department from five to over 50 creatives, ultimately doubling the company in size.

He left Anomaly in 2014 on a two-year sabbatical before relocating to Shanghai to join W+K, now working alongside managing director Bryan Tilson.

Clients he worked with in the US included Converse, Diesel, Budweiser, Captain Morgan, Google, Renaissance Hotels, Jawbone and P&G.

“I’m adventurous by nature, so the opportunity to lead the office of such a great creative agency in one of Asia’s most dynamic cities is a dream job for me," Toombs said. "I’m looking forward to fully immersing myself in China’s vibrant and unique landscape of creativity and culture."

Yeo's next move is unknown at this time.

Campaign China

Related Articles

Just Published

57 minutes ago

Saatchi & Saatchi scoops global Siemens creative ...

Saatchi & Saatchi already worked on separately owned Siemens Home Appliances.

9 hours ago

Chipotle — ahem, make that Chicotle — partners with ...

BTS band members professed their love for Chipotle in a viral video over the weekend.

9 hours ago

‘Sexy’ doesn’t always sell: M&M’s get positive ...

The characters’ makeovers spotlight their personalities to reflect an inclusive world.

10 hours ago

The metaverse has a gaming problem

Making the real world more virtual could lead to uncapped brand opportunities.