Ad Nut
Oct 22, 2019

HP touts brainy benefits of video games in China campaign

THE WORK: 'Achieve gamefulness' for HP Omen by Wieden+Kennedy Shanghai.

A growing body of research shows that playing video games, at least in moderation, is associated with mental benefits such as improved response times, spatial awareness, memory and even problem-solving ability. (No respectable science has ever shown a connection between video games and increased tendency toward violence, by the way, but that's a different story.)

Anyway, HP and Wieden+Kennedy Shanghai have decided to play up the beneficial side of gaming in a new campaign for the computer maker's Omen line of gaming devices. You can see the results in the three films above, as well as the posters and GIFs below. There was also a live activation where famous gamers were put into delightfully goofy-looking brain helmets at a large gaming show called ChinaJoy.

According to the agency, the China campaign kicks off a global brand relaunch, with other W+K offices in North America and Europe also releasing work under the new strategy.

 

Ad Nut finds modern video games far too complicated and demanding, and prefers a nice mindless game of Solitaire or 2048.

CREDITS

CLIENT CONTACT: Josh Kocurek, Jamie Sullivan, Horacio Miranda, Grace Dong, Whitney Xu, Daniel Chia
LAUNCH DATE: October 21st
DURATION OF CAMPAIGN: 3 Months

AGENCY: W+K SHANGHAI
EXECUTIVE CREATIVE DIRECTORS: Ian Toombs, Vivian Yong
CREATIVE DIRECTOR: Tree Chan                                     
COPYWRITERS: Nick Partyka, Christy Chen, Aier Xu, Raphael Valenti
ART DIRECTOR: Follen See
CREATIVE: César Farah, Matteo Marchionni
DESIGN DIRECTOR: Fish Ho
DESIGNER: Frankr Ran, Meng Meng, Zhangzhe Peng
HEAD OF PLANNING: Renee Zhang
PLANNER: Hubert Mou
COMMUNICATION PLANNERS: Echo Zeng, Molly Chen
EXECUTIVE PRODUCER: Bernice Wong        
FILM PRODUCERS: Fang Yuan, Raymond Lau
DIGITAL PRODUCER: Angela Liu
ART PRODUCER: Juni Zhu                                                    
PRINT PRODUCERS: Stone Xue, Vic Zhang
RETOUCHER: Changqing Lee
FA ARTIST: Austin Hu
BUSINESS DIRECTOR: Jason Wang
ACCOUNT DIRECTOR: Linlin Shan
ACCOUNT MANAGERS: Ted Zhou, Eden Lui                                       
ACCOUNT EXECUTIVE: Bell Ge
ACCOUNT INTERN: Maggie Li                                   
BUSINESS AFFAIRS: Jessica Deng, Kathy Zhan                                         

FILM PRODUCTION COMPANY: HAMLET / Riff Raff                                
EXECUTIVE PRODUCERS: Jason Felstead, Ruben Goots                                  
DIRECTOR: The Sacred Egg                                                      
PRODUCER: Jane Tredget
DIRECTOR OF PHOTOGRAPHY: Benjamin Todd
POST PRODUCERS: Dominique Ruys, Sara Martinez Ruiz

FILM PRODUCTION COMPANY: FILMATE SHANGHAI                               
EXECUTIVE PRODUCER: Priscilla He
PRODUCERS: Sami Xia, Tim Zhang, Joe Shen
1ST ASSISTANT DIRECTOR: Maxine Zhang
ART DIRECTOR: Zorana
ASSISTANT ART DIRECTOR: Xiao Wei
STYLIST: Wang Jian

FILM EDITORIAL COMPANY: CUT+RUN LONDON                                      
EDITOR: Sam Bould
ASSISTANT EDITOR: Ben Cowan                                                        

FILM POST PRODUCTION COMPANY: MPC SHANGHAI                                                
VFX SUPERVISOR: Patrick Firmansyah
EXECUTIVE PRODUCER: Jamie Loudon                                       
VFX PRODUCER: Rachel Zhao
LINE PRODUCER: Sanchit Soi
PRODUCTION COORDINATOR: Taruna Sehgal
COLOURIST: Duncan Russell
DIGITAL COMPOSITORS: Zhongyan Dai, Allegra David, Ginesh Gandhi, Minnie Chen, Marielle Santens, Yashvardhan Jain, Geetesh Tari
ONLINE TEAM: Tingting Su, Robin Liu, Ragesh Ramchandran, Mahendra Natha Reddy, Shyam Babu, Abdullabeeb Kondachan, Joshi John, Vignesh Elumalai, Mahammad Shafiuddin, Sathish Chellappan, Jayakumar R, Aginesh K M, Priyanka Pintu Dey, Suvojit Ghosh, Sangeetha M, Vignesh R, Likin Ganapathi C P, Jegadeesan V, B Prathap Kumar, Sudev S, Sriram Parameshwaran , Ganesh Kumar S,  Suhas N, Sreenivasa Aditya
CG SUPERVISORS: Christian Kalata, Jacob Oomen
MATCHMOVE ARTISTS: Anirudh Kurve, Karthick K, Ankit Dheraj Toppo, Konduru Achiraju, Nithin T K, Shridhar Bhat, Sindhuja Balasubramanian, Kishan Chandran, Venkatesh Jeyaram, Elangovan Ganeshan
CG LIGHTERS: Chamishka Gamage, Paolo Gnoni, Vaibhav Gupta, Amlan Mahapatra
ANIMATOR: Ambalika Nandy
FX ARTIST: John Svensson
CG MODEL AND TEXTURE ARTISTS: Aram Hakze, Harshitha V V, Sourodeep Dey
DIGITAL MATTE PAINTER: Winnie Sharma
CONCEPT ARTISTS: Andrew Brooks, Michelle Tolo
MOTION GRAPHICS: Derek Lian

FILM MUSIC HOUSE: RICALL
MUSIC COMPOSER: Napier Bonnet

AUDIO HOUSE (LONDON): FACTORY
SOUND DESIGN: Mark Hills & Jon Clarke
SOUND PRODUCERS: Lucy Spong & Lou Allen

AUDIO HOUSE (SHANGHAI): BIG KNOWS
EXECUTIVE PRODUCER: Arthur Monnet
ART DIRECTOR: Charles Monnet
SOUND SUPERVISOR: Charles Monnet

SOUND ENGINEER: Aho
SOUND DESIGN: Charles Monnet

AUDIO HOUSE (SHANGHAI): HUSH
EXECUTIVE PRODUCER: Lily Shen
PRODUCER: Bonie
SOUND ENGINEER: Eason
VO TALENT: Ruby Li

KV ILLUSTRATION ARTISTS: Ondrej Zunka, Therese Detje, Filip Hodas                                                  

DIGITAL EXPERIENCE PRODUCTION HOUSE: NORTH KINGDOM
MANAGING DIRECTOR: Nina Amjadi
EXECUTIVE PRODUCER: Derek Richmond
SENIOR PRODUCERS: Aneisa Hagen, Ginny Galloway
COORDINATOR: Kory Kovachevich
ART DIRECTORS: Aaron McGuire, Eric Margusity
3D MODELERS: Patrick Letourneau, Aleksey Schludchenko, Clara Bacou
3D ANIMATORS: Nick Scarcella, Todd Hersey
TECH DIRECTOR: Chris Coniglio
CREATIVE DEVELOPERS: Nick White, Chris Magee
BACKEND DEVELOPER: Dariusz Macina

DIGITAL EXPERIENCE SOUND DESIGN: AURELIA SOUNDWORKS

PROPS DESIGN & PRODUCTION: FLIX FX

VIDEO & NETWORK PRODUCTION: BUZZ BUZZ

PRODUCTION ASSISTANTS: Jingtian Zong, Leo Chen

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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