Jane Leung
Aug 10, 2010

Whybin\TBWA\Tequila wins IAG creative and digital business worth US$46m

SYDNEY – Insurance Australia Group (IAG) has consolidated its US$46 million (AUS$50 million) above-the-line, digital and direct advertising under Whybin\TBWA\Tequila.

Whybin\TBWA\Tequila wins IAG creative and digital business worth US$46m

Joint-executive creative directors Dave Bowman and Matty Burton led the agency in a pitch against incumbent agencies Human Communications and Mark. M&C Saatchi was reportedly also involved.

The IAG portfolio includes the NRMA brand in New South Wales and Queensland, the SGIO brand in Western Australia and the SGIC brand in South Australia.

IAG has worked with Human Communcations for the past three and a half years. The agency withdrew from the pitch during June.

Paul Bradbury, managing director at Whybin\TBWA\Tequila, said, “It’s a responsibility we don’t take lightly. The hard work starts now.”

This is one of the largest pieces of advertising business for the agency in Australia.

John Lewis, senior manager of advertising and promotion for NRMA Insurance, SGIO and SGIC commented, “We talked to some great agencies throughout the pitch process and are really pleased to be working with Whybin\TBWA\Tequila for the next evolution of our marketing communications strategy.”

The insurance firm currently works with media agency Mediacom.

IAG is famous for its ‘Un’ campaign based on slogans like ‘unspend’, ‘unhard’ and ‘unold way of doing business’. Its latest campaign launched in 2009 is titled ‘Unworry’.

Campaign Asia

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