mc saatchi
Campaign Crash Course: How to market to consumers during Ramadan
The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?
M&C Saatchi names Richard Thompson as UK chair, Tim Duffy global strategy director
Most significant appointments made by Moray MacLennan since he stepped up to become global chief executive in January.
A tale of turbulence for M&C Saatchi in 2020
AGENCY REPORT CARD: It was a year of plunging declines and rapid recoveries for M&C Saatchi in 2020, that meant the agency network spent most of its time planning for normalcy rather than developing new products.
Indonesia is still waiting for you, in new tourism campaign
M&C Saatchi Indonesia's first work for the country's tourism ministry shows a land and people frozen in time, ready and waiting for visitors.
Moray MacLennan: 'It's been incredibly difficult but people can see light at the end of the tunnel'
Having been at Saatchi agencies for more than 35 years, MacLennan has waited a long time for the top job. Now, as CEO of M&C Saatchi, he faces the huge challenge of re-establishing a business that was already marred by an accounting scandal when the global pandemic blindsided the industry.
Agency Report Card 2020: M&C Saatchi
It was a tale of turbulence for M&C Saatchi in 2020, of plunging declines and rapid recoveries, that meant the agency network spent most of its time planning for normalcy rather than developing new products.
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