The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?
Most significant appointments made by Moray MacLennan since he stepped up to become global chief executive in January.
AGENCY REPORT CARD: It was a year of plunging declines and rapid recoveries for M&C Saatchi in 2020, that meant the agency network spent most of its time planning for normalcy rather than developing new products.
M&C Saatchi Indonesia's first work for the country's tourism ministry shows a land and people frozen in time, ready and waiting for visitors.
Having been at Saatchi agencies for more than 35 years, MacLennan has waited a long time for the top job. Now, as CEO of M&C Saatchi, he faces the huge challenge of re-establishing a business that was already marred by an accounting scandal when the global pandemic blindsided the industry.
It was a tale of turbulence for M&C Saatchi in 2020, of plunging declines and rapid recoveries, that meant the agency network spent most of its time planning for normalcy rather than developing new products.
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