Take a look at our annual list of emerging leaders from 14 Asia-Pacific markets who are moving our industry forward.
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Campaign Global Agency of the Year Awards 2025: winners revealed
Motion Sickness, Atomic 212°, Special
Cindy Rose: Our industry skilfully reinvented many times and we must now do it again
Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.
Pizza Hut Singapore names new director of marketing and food innovation
Ailsa Tan will oversee brand and campaign strategy, customer engagement and menu innovation. See more in our appointment roundup.
Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
88Percent launches at Cannes to challenge marketing's Western lens
As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former Mastercard CMO Raja Rajamannar.
Roblox partners with youth advertising platform to deliver safe ads to Under-13
The online gaming platform announces exclusive partnership with youth advertising platform to bring safe ads to the next generation.
2026 Cannes Contenders: Leo Australia on work they'd back on the Croisette
The selection spans addiction awareness, absurdist Thai comedy, gamified road safety and a telco that cuts into your calls mid-conversation—read on.
Ogilvy APAC co-CEOs part ways as Wertime retires, Reitermann moves to WPP
Wertime calls the 27-year Ogilvy stint “the privilege of a lifetime”. Successors to his global roles have yet to be named.
Publicis calls on agency groups to stop making ‘wrong promises’ in pitches
French agency group warns of “a race to the bottom," ahead of Cannes Lions festival next week.
Campaign reveals winners of inaugural Media Awards 2026
Spark Foundry scooped two Golds and walked away with multiple wins at Campaign Asia-Pacific's inaugural Media Awards. See who else took home the metals.
Your FIFA World Cup ad collection from around the world
From Hyundai and Samsung to Nike, Adidas and Coca-Cola, here's the work catching our eye—with more to come.
APAC Power List 2026: The top 50 marketers shaping the region's next chapter
In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
Most read
- APAC Power List 2026: The top 50 marketers shaping the region's next chapter
- Asia-Pacific Power List 2026: Ravi Santhanam, HDFC Bank
- Spotify changes logo for 20th anniversary and users aren't impressed
- 60 and eyeing 70: A Leo exec on experience in an industry obsessed with newness
- Coca-Cola launches global media review as WPP and Publicis go head to head
- 'Familiarity does not equal immunity': Outrage over Starbucks Korea's 'Tank Day' campaign refuses to quell
- Mark Read launches Prompt conference for AI start-ups to mix with industry chiefs
- Move and win roundup: Week of May 25, 2026
- 2026 Cannes Contenders: Gut creative predicts APAC hopefuls
- Move and win roundup: Week of June 8, 2026
SEE ALL NEWS
The Work
Telstra turns up the volume on e-waste
In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.
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The best of the best Inside the 2025 Global Grand Effies
Meet the 11 Effie Award-winning campaigns redefining marketing effectiveness on the global stage.
OPINIONS
What marketing to CFOs teaches me as a CMO
The same scepticism CFOs bring to a vendor pitch is what marketers must navigate internally in budget conversations.
Has adland’s AI investment paid off?
Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.
A function that cannot measure 'judgment' cannot defend it
As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.
Business as usual is a dangerous fantasy for advertisers to believe in
One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.
Does brand power come from culture or scale in the AI era? Gita de Beer and Andy Wilson face off
After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The black box ate the media plan
How the transparency revolution became a trust exercise