Advertising News
Emily Tan
Aug 15, 2011

Whybin TBWA Tequila Australia claims a talent-based turnaround

AUSTRALIA - When Whybin TWBA Tequila Sydney lost its St George Bank account to Ogilvy & Mather in 2009, things were looking bleak. But the agency says some high-profile recruits and a restructure of the office’s senior management have helped turn things around.

Whybin, Bradbury and Scott are growing the agency organically with talent as the catalyst

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Mars to switch $1.7 billion media account out of WPP

4 Mars to switch $1.7 billion media account out of WPP

Did the strategic planner just kill the advertising agency?

5 Did the strategic planner just kill the advertising agency?

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

9 PR Awards Asia-Pacific 2025: Winners announced

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

Looking back, looking forward: TBWA's Paul Bradbury
Feb 15, 2024
Brittney Rigby

Looking back, looking forward: TBWA's Paul Bradbury

TBWA asserts that Adelaide office remains amid rumours of closure
Aug 23, 2024
Nikita Mishra

TBWA asserts that Adelaide office remains amid ...

Whybin TBWA Sydney hires creative group head
Nov 30, 2011
Staff Reporters

Whybin TBWA Sydney hires creative group head

Paul Bradbury steps up as CEO of Whybin TBWA Tequila in Sydney
Aug 26, 2010
Madhavi Tumkur

Paul Bradbury steps up as CEO of Whybin TBWA ...

Just Published

Cannes Lions 2025: APAC winners
15 hours ago
Staff Reporters

Cannes Lions 2025: APAC winners

Asia-Pacific wins its first 16 Lions in Pharma, Health & Wellness, Audio & Radio and Outdoor ahead of the full winner list.

Omnicom Group plans full buyout of Clemenger Group
18 hours ago
Staff Reporters

Omnicom Group plans full buyout of Clemenger Group

Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.

Advertisers of the month in Australia: Budget Direct, Uber Eats & WhatsApp
18 hours ago
Staff

Advertisers of the month in Australia: Budget ...

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

Agency Report Card 2024: OMD
The Information
19 hours ago
Staff Reporters

Agency Report Card 2024: OMD

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.