Teens around the world consistently rate Snapchat as their favourite app, Facebook views it as its biggest future threat, and it's growing at unprecedented speeds with explosive engagement ratesand yet, most marketers are at least a little unsure about what drives Snapchat’s appeal.
Snapchat is a vastly underestimated platform and a real game changer. There is simply no other social-media app like it. The content’s ephemeral nature enables users to share their real, unedited...
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