Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
Platform is keen to attract more advertising from entertainment companies.
New unit will focus on expanding partnerships, engaging with creators and users, and servicing local advertisers.
Focus on user authenticity will be seen as challenge to rivals.
User and revenue growth of the photo- and video-sharing app highest outside North America.
The tools build on Shopify's existing integrations with Facebook and Google
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