The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.
Arcadia will develop AR experience technology for brands globally.
Holding company also formed a partnership with TikTok earlier this year.
New AR tools and in-app shopping capabilities were also announced.
Brands are investing in the platform as the economy heats back up.
The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins