snapchat

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Snap hopes to woo retailers and DTC brands with launch of dynamic ads
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4 days ago
Omar Oakes

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

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Snapchat enables three-minute ads and 'goal-based' bidding
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Sep 25, 2019
Omar Oakes

Snapchat enables three-minute ads and 'goal-based' bidding

Platform is keen to attract more advertising from entertainment companies.

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Snapchat to set up its first office in India
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Aug 13, 2019
Staff Reporters

Snapchat to set up its first office in India

New unit will focus on expanding partnerships, engaging with creators and users, and servicing local advertisers.

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Snapchat features 'real friends' in debut global ad campaign
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Jul 31, 2019
Omar Oakes

Snapchat features 'real friends' in debut global ad campaign

Focus on user authenticity will be seen as challenge to rivals.

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Snap makes gains in global expansion
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Jul 24, 2019
Jessica Goodfellow

Snap makes gains in global expansion

User and revenue growth of the photo- and video-sharing app highest outside North America.

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Shopify integrates Facebook and Snapchat ad tools
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Apr 30, 2019
Jessica Goodfellow

Shopify integrates Facebook and Snapchat ad tools

The tools build on Shopify's existing integrations with Facebook and Google

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