May 9, 2024

Snapchat brings AI-powered augmented reality tools to advertisers

New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.

May 8, 2024

How Google, Meta, Snapchat and TikTok are attempting to eclipse each other

At the 2024 NewFronts in the US, tech platforms glided over legislative issues and focused on outshining each other with technology and performance, appealing to cost-focused media buyers.

Apr 16, 2024

Tech companies offer poor ad transparency, study finds

A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.

Jan 14, 2024

Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious

With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?

Jul 11, 2023

Meta to launch verified subscription offering for APAC users this week

Meta Verified is a subscription bundle on Instagram and Facebook that includes a verified badge.

Nov 28, 2021

Snap opens an AR holiday market for Black Friday

The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.