New unit will focus on expanding partnerships, engaging with creators and users, and servicing local advertisers.
Focus on user authenticity will be seen as challenge to rivals.
User and revenue growth of the photo- and video-sharing app highest outside North America.
The tools build on Shopify's existing integrations with Facebook and Google
Snapchat owner's operating loss is shrinking, with major advertisers expected to keep the faith this year.
New function is claimed to recognise barcodes as well as products themselves.
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