‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.
DAN will include Snapchat as its 'priority platforms' to distribute ad spends for its brands
The social-media company has doubled its user numbers in India, but continues to struggle to monetise its users outside the US and Europe.
Leo Macias joins the video-sharing app this month.
Platform wants brands to build permanent archives to which users can keeping coming back.
Snapchat wants to grow its user base and ad partners in Southeast Asia, but it will have to contend with rival TikTok.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins