Marguerite Vernes

Sep 29, 2016

Influencers, advocates and the need for honesty

Growing demand for transparency is leading to higher distrust for influencers in some markets. Where can brands turn?

Jun 9, 2016

What teens love about Snapchat

Your kids adore Snapchat. If you're thinking of jumping on the trend, you'd better understand why.

May 5, 2016

Big data: The journey into the forest

Big data is only a fragmented breadcrumb trail. If we are to understand, and not simply track correlations in people’s behaviours, marketers need to go beyond the trail, into the forest.