Faaez Samadi
Mar 8, 2018

Unruly launches sexism detection tool for ads

Tool added to UnrulyEQ Max platform to mark International Women’s Day.

(Source: Paul Townsend/Flickr)

Video adtech firm Unruly today unveiled a new tool to test whether an advert is sexist.

To mark International Women’s Day this year, Unruly has created the tool as part of its UnrulyEQ Max content testing platform. The firm has formulated a stereotype analysis that evaluates whether an ad reinforces negative gender stereotypes.

The analysis is based on 13 gender stereotypes identified by the UK’s Advertising Standards Authority, which is...

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