international womens day

Mar 23, 2021

After 100 years of tampon and pad marketing, brands are still struggling to embrace periods

A visual feature charting 100 years of marketing from two of the world's biggest feminine care brands, Kotex and Tampax, shows how long it has taken to break the taboo of periods.

Mar 11, 2021

Fernando Machado’s tweets show how Burger King decided to delete its IWD tweet

The Restaurant Brands International CMO has been responding to hate on his own Twitter page.

Mar 10, 2021

5 homegrown brands that represented International Women’s Day in China

Reviewing the five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers.

Mar 10, 2021

KFC Gaming tells Burger King to delete ‘women belong in the kitchen’ tweet

Burger King’s top marketer says its meaning was lost in translation but it is ‘learning for the next time'.

Mar 10, 2021

Advertisers, stop trying to make women 'confident'

So many brands want to 'empower' women and give them confidence, but this is its own form of stereotypical advertising, Dentsumcgarrybowen's joint ECD says.

Mar 9, 2021

Fearless Girl shatters glass ceiling beyond the boardroom

State Street Global Advisors celebrates International Women’s Day with a revamped art installation for the famous ‘Fearless Girl.’