Marketers are grappling with how to reach consumers in the categories they spend the most time and money in, while subverting gender stereotypes in their ecommerce campaigns.
Women in their 40s and above need not be doubtful about adapting to shifts in tech and marketing—all it takes is a recast of how people of all ages can learn off each other, according to Unilever’s digital director.
As part of our International Women’s Day content, we have analysed the gender initiatives, targets and staff ratios across the 41 agencies we judged in our Agency Report Card project to establish average ratios, who is leading and who is lagging.
We asked three 2022 Asian jurors of the Gerety Awards, which views creative work from the perspective of women, to each share a piece of work that deserves recognition and tell us why.
The marketing industry is fond of representing marginalised communities in their purpose-driven campaigns—but where does 'diversity' end and 'tokenism' begin?
Brands are often uncertain about how to truly leverage women’s sport for the good of business and community. Two leaders at CSM have a few suggestions.
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