international womens day

Mar 9, 2020

What it's like being a woman in adtech

Campaign's anonymous survey of senior women in adtech paints a bleak picture of a Mad Man-era 'boys club' culture, workplace harassment, and the struggle towards C-suite leadership.

Mar 9, 2020

Raise your hand if you're sick of brands missing the point of IWD

Do brands know what women really want? Most don't, based on what we're seeing.

Mar 9, 2020

Adtech's gender imbalance starts at the source

The gender imbalance in the tech industry is rooted in a much deeper problem: education.

Mar 9, 2020

'A woman’s happiness': Confronting a limiting concept in Japan

The Japanese phrase 'onna no shiawase' centres a woman's happiness first and foremost around being a loving homemaker. It's time for brand communicators to move beyond this constricting definition, according to a language expert with TBWA Hakuhodo.

Mar 9, 2020

Brands and ads championing women all year round

Campaign UK made a list of brands doing taboo-smashing marketing outside of International Women's Day.

Mar 9, 2020

Brands need to shine a light on women's issues beyond IWD

Women want brands to think beyond International Women's Day, not just look at it as a way to drive sales.