Campaign's anonymous survey of senior women in adtech paints a bleak picture of a Mad Man-era 'boys club' culture, workplace harassment, and the struggle towards C-suite leadership.
Do brands know what women really want? Most don't, based on what we're seeing.
The gender imbalance in the tech industry is rooted in a much deeper problem: education.
The Japanese phrase 'onna no shiawase' centres a woman's happiness first and foremost around being a loving homemaker. It's time for brand communicators to move beyond this constricting definition, according to a language expert with TBWA Hakuhodo.
Campaign UK made a list of brands doing taboo-smashing marketing outside of International Women's Day.
Women want brands to think beyond International Women's Day, not just look at it as a way to drive sales.
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