UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.
CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.
Tool added to UnrulyEQ Max platform to mark International Women’s Day.
A qualitative technique to master consumer reactions?
GroupM first agency group to use new tool.
New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins