Unilever names Marc Mathieu senior VP of marketing

GLOBAL - FMCG giant Unilever has appointed Marc Mathieu to the role of senior vice-president of marketing, bringing CMO Keith Weed's overhaul of the marketing team to an end.

Marc Mathieu previously held senior marketing roles at Coca-Cola.

Mathieu, who will start on 1 April, will report directly to Keith Weed, chief marketing and communications officer at Unilever, and will be responsible for a step-change in the marketing of the Unilever brand.

His role is expected to be instrumental in Unilever's ambition of doubling the size of the business while reducing its environmental impact.

Mathieu has previously held senior marketing roles at Coca-Cola, where he developed the 'Coke side...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What brands should know as NFC technology comes of age
Premium
2 hours ago

What brands should know as NFC technology comes of age

A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.

Premium
India's top 100 brands for 2018
Premium
2 hours ago

India's top 100 brands for 2018

Consumer electronics and shopping brands dominate India's top 10, with other brand moves indicating Indians aren't prioritising health yet to the extent some headlines might suggest.

Premium
India's top mobile-friendly brands
Premium
2 hours ago

India's top mobile-friendly brands

Amazon is India's mobile darling, with Flipkart not far behind. PayTm, Big Bazaar, Myntra and Tata also score in the top 20.

Premium
India's top local brands
Premium
2 hours ago

India's top local brands

In-country experts weigh in on the success of local Indian brands like Tata, Patanjail and Flipkart.