Highlights from the World Federation of Advertisers' Global Marketing Week in Tokyo, including its president's call for restoring balance in a troubled industry.
Unilever has confirmed that high-profile marketer Marc Mathieu, who joined Unilever in 2011, is leaving the business to join tech giant Samsung.
GLOBAL - Unilever has partnered with Lions Innovation for an initiative to identify the world’s top 50 marketing technology startups.
In his a series that goes inside global companies making innovation central to how they do business, Rafe Ring, co-founder and CMO of Global Insights Group, sat down with Marc Mathieu, senior vice president of marketing at Unilever, in his London BlackFriar offices.
GLOBAL - Unilever has launched an initiative to foster stronger ties with promising startup companies around the world in a move that it hopes will benefit both its marketing practice and the startup companies themselves.
GLOBAL - Unilever's Marc Mathieu has made two appointments to his global team, as the FMCG company strives to "sharpen" its creative strategy.
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