Ad Nut
May 21, 2020

UEM Sunrise to crowdsource its Raya film this year

The Malaysian property developer's effort, together with Reprise Digital, includes animated stickers, cash prizes, and a promise to stitch together the "longest family photo".

UEM Sunrise to crowdsource its Raya film this year

In the lead up to Hari Raya, property developer UEM Sunrise and Reprise Digital have launched an effort to get Malaysians to participate in the making of the brand's Hari Raya film, as well as what they promise will be the "longest family photo".

Malaysians can share videos and photos of their unique Hari Raya moments and preparations using a series of UEM Sunrise GIFs and non-animated stickers. The ‘Home is Where Raya is’ campaign is taking place across a microsite and the brand's Instagram and Facebook channels. Participants can win up to RM3,000 (US$690) in cash or Ikea vouchers, and the most creative and innovative entries will be featured in the brand's Raya film, set to premiere on the first week of Hari Raya. Family portraits submitted by the public will also be used to stitch together the "longest family photo" on the brand's Instagram feed.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

10 hours ago

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

11 hours ago

How British American Tobacco sells nicotine to ...

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

12 hours ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

16 hours ago

Spikes Asia: Inside the jury room

SPIKES ASIA X CAMPAIGN: Four jury members share nine trends from this year's entries, along with video examples and insights into what makes great work great.