Ad Nut
May 21, 2020

UEM Sunrise to crowdsource its Raya film this year

The Malaysian property developer's effort, together with Reprise Digital, includes animated stickers, cash prizes, and a promise to stitch together the "longest family photo".

UEM Sunrise to crowdsource its Raya film this year

In the lead up to Hari Raya, property developer UEM Sunrise and Reprise Digital have launched an effort to get Malaysians to participate in the making of the brand's Hari Raya film, as well as what they promise will be the "longest family photo".

Malaysians can share videos and photos of their unique Hari Raya moments and preparations using a series of UEM Sunrise GIFs and non-animated stickers. The ‘Home is Where Raya is’ campaign is taking place across a microsite and the brand's Instagram and Facebook channels. Participants can win up to RM3,000 (US$690) in cash or Ikea vouchers, and the most creative and innovative entries will be featured in the brand's Raya film, set to premiere on the first week of Hari Raya. Family portraits submitted by the public will also be used to stitch together the "longest family photo" on the brand's Instagram feed.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

52 minutes ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

1 hour ago

Baby Shark doo doo doo doo doo. LG Styler doo doo ...

Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]

3 hours ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

3 hours ago

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.