Santosh Eg
Aug 20, 2010

Trendspotting: The future of SMS messages

Santosh EG, associate VP of digital marketing at MRM Worldwide New Delhi, says that despite predicted growth, we'll see a marked decline in the volume of SMS messages sent and received over the next few years.

This year’s Independence Day was slightly different from earlier years. No it is nothing to do with flag hoisting, or the fact that it came on a Sunday. It was different because I did not receive even a single SMS message from my friends or acquaintances wishing me a happy Independence Day.

Neither did I send an SMS message to anyone.

While industry trends show that the volume of SMS messages will grow over the next few years to...

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