sms

Jan 17, 2022

SMS marketing: Using an old-school channel for new-school engagement

SMS marketing can still be a valuable tool for brands to engage and help consumers if mass push campaigns are limited, says this MD of Hylink.

Apr 16, 2019

WPP: One year on from Martin Sorrell's reign

Here's what industry insiders have to say about the holding company's extremely turbulent year following the shock exit.

Nov 12, 2015

Asian consumers still find marketing content irrelevant: Experian

SINGAPORE - Personalised mail reaches 74 percent of Asian consumers, but 70 percent find the content irrelevant, according to a study by Experian Marketing Services Asia Pacific.

Jun 5, 2013

Winning in B2B SMS marketing

B2B marketers looking to build a deeper, more personal brand-engagement model and reach their target business audiences should not overlook SMS.

Jul 4, 2011

CASE STUDY: MAS engages travel enthusiasts

Out There Media launched the Malaysia Airlines (MAS) Global Sale Campaign in Malaysia, to engage subscribers who had indicated ‘travel’ as a category of interest.

Nov 16, 2010

Facebook launches 'a social inbox' called Messages

GLOBAL - Facebook, the social networking site, launched Messages, 'a social inbox and seamless messaging' service last night that integrates chat, texts and email into a single, continuous thread.