SMS marketing can still be a valuable tool for brands to engage and help consumers if mass push campaigns are limited, says this MD of Hylink.
Here's what industry insiders have to say about the holding company's extremely turbulent year following the shock exit.
SINGAPORE - Personalised mail reaches 74 percent of Asian consumers, but 70 percent find the content irrelevant, according to a study by Experian Marketing Services Asia Pacific.
B2B marketers looking to build a deeper, more personal brand-engagement model and reach their target business audiences should not overlook SMS.
Out There Media launched the Malaysia Airlines (MAS) Global Sale Campaign in Malaysia, to engage subscribers who had indicated ‘travel’ as a category of interest.
GLOBAL - Facebook, the social networking site, launched Messages, 'a social inbox and seamless messaging' service last night that integrates chat, texts and email into a single, continuous thread.
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