While many pioneering brands are starting to leverage smartphones and internet-enabled over-the-top OTT applications, they risk overlooking the potential of a multi-channel approach that includes the most universal and accessible channel SMS. This is especially critical, as SMS channels have a 95 per cent open rate, with most text messages read within just 15 minutes.
Whether you’re the CEO of a global corporation or a small business on a shoestring budget, your mobile device...
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