Mar 25, 2024

L’Oreal Thailand launches new 3D campaign with McCann Worldgroup

Tapping into the growing CGI-trend, the brand launched its UVD Invisible Serum campaign on a captivating billboard amongst Bangkok's busiest streets.

Oct 25, 2023

MRM names Ed Kim as global chief commerce officer

EXCLUSIVE: The role includes infusing what the digital agency calls “commerce thinking” across the organisation.

Aug 28, 2023

MRM appoints Jonathan Beh as China CEO

As a digital marketing veteran of programmatic and performance marketing, Beh joins MRM from IPG's sister agency, Kinesso.

Apr 18, 2023

MRM's Ronald Ng on the overdue recognition of Asian creativity and embracing AI

MRM's global CCO draws parallels between the years it took for actor Michelle Yeoh to win an Oscar and lower levels of award recognition in the Asian advertising industry.

Sep 20, 2022

B2B marketers seek creativity boost to stand out

Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.

Jul 7, 2022

MRM taps Diana Ceausu Caverly as global chief strategy officer

Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.