mrm

Sep 20, 2022

B2B marketers seek creativity boost to stand out

Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.

Jul 7, 2022

MRM taps Diana Ceausu Caverly as global chief strategy officer

Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.

Nov 24, 2021

MRM, McCann Worldgroup launch business consultancy for top clients

T-Shaped will help the IPG agencies’ clients achieve growth through digital business transformation.

Jul 30, 2021

MRM brings on Ogilvy’s Ed Kim to head up commerce division

The agency’s commerce practice grew more than 20% year over year in 2020.

Jun 29, 2021

McCann Worldgroup, MRM add chief growth officers

Marcy Samet was promoted to global chief growth and development officer of McCann Worldgroup, and Maggie Connors joined MRM as global chief growth officer.

Dec 10, 2020

MRM nabs former Isobar global CCO Ronald Ng

The former global chief creative officer for Isobar is part of a "huge bet" McCann Worldgroup says it is placing on MRM being a bigger force.