mrm
B2B marketers seek creativity boost to stand out
Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
MRM taps Diana Ceausu Caverly as global chief strategy officer
Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.
MRM, McCann Worldgroup launch business consultancy for top clients
T-Shaped will help the IPG agencies’ clients achieve growth through digital business transformation.
MRM brings on Ogilvy’s Ed Kim to head up commerce division
The agency’s commerce practice grew more than 20% year over year in 2020.
McCann Worldgroup, MRM add chief growth officers
Marcy Samet was promoted to global chief growth and development officer of McCann Worldgroup, and Maggie Connors joined MRM as global chief growth officer.
MRM nabs former Isobar global CCO Ronald Ng
The former global chief creative officer for Isobar is part of a "huge bet" McCann Worldgroup says it is placing on MRM being a bigger force.
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