Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.
T-Shaped will help the IPG agencies’ clients achieve growth through digital business transformation.
The agency’s commerce practice grew more than 20% year over year in 2020.
Marcy Samet was promoted to global chief growth and development officer of McCann Worldgroup, and Maggie Connors joined MRM as global chief growth officer.
The former global chief creative officer for Isobar is part of a "huge bet" McCann Worldgroup says it is placing on MRM being a bigger force.
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