The former global chief creative officer for Isobar is part of a "huge bet" McCann Worldgroup says it is placing on MRM being a bigger force.
Campaign by MRM Thailand rewards smiles, winks and kisses with animations.
Separately, WPP retains GSK's US pharma media business.
The former Wunderman leader replaces Mike Zeng.
Appointment is part of agency’s renewed focus on the region.
Caspar Ouvaroff takes over from Miho Shiozaki.
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