David Blecken
Jul 29, 2019

'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects

One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.

Nick Varley outside the Royal Festival Hall in London

With Tokyo 2020 now just a year away, Campaign asked the man who orchestrated Tokyo’s winning bid for the Games, Nick Varley, for his views on the brand, sponsor challenges, and what the event will ultimately do for Japan.

A former journalist, Varley has worked in the sports sector for 25 years. He no longer manages bids for sporting events, a process he says has become obsolete. Last year, after dissolving the bid specialist...

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