David Blecken
Jul 29, 2019

'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects

One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.

Nick Varley outside the Royal Festival Hall in London

With Tokyo 2020 now just a year away, Campaign asked the man who orchestrated Tokyo’s winning bid for the Games, Nick Varley, for his views on the brand, sponsor challenges, and what the event will ultimately do for Japan.

A former journalist, Varley has worked in the sports sector for 25 years. He no longer manages bids for sporting events, a process he says has become obsolete. Last year, after dissolving the bid specialist...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Chinese brands face headwinds amid global growth ambitions
Premium
2 hours ago

Chinese brands face headwinds amid global growth ...

The total value of the top 50 brands in China increased by 15% in 2018.

Premium
Brands don't understand value of customer loyalty: Study
Premium
9 hours ago

Brands don't understand value of customer loyalty: ...

Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

Premium
Isobar rolls out global in-housing service
Premium
9 hours ago

Isobar rolls out global in-housing service

'Hysteria over in-housing has reached fever pitch,' Dentsu agency warns.

Premium
Interpublic Q3 revenues edge up 1.4%
Premium
9 hours ago

Interpublic Q3 revenues edge up 1.4%

Media, healthcare marketing, PR and sports and entertainment offerings led growth.