David Blecken
Mar 22, 2019

How much negative press can the Olympics brand take?

The head of the Japanese Olympic Committee has resigned following corruption allegations. Will the Olympics, as a brand, suffer? Don't bet on it.

Tsunekazu Takeda speaks to the press on March 19 in Tokyo (Charly Triballeau / AFP)

Controversy is never far away from the Olympics. This week saw the resignation of Tsunekazu Takeda, head of the Japanese Olympic Committee JOC in the wake of corruption allegations linked to the Tokyo 2020 bid.

Takeda still denies the allegations, which suggest that a bribe was made in order to secure hosting rights. But his decision to step down follows reports that Thomas Bach, president of the International Olympic Committee, declined an invitation to attend...

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