One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.
TOKYO – Having played an important role in Tokyo’s bid host the 2020 Olympics, content consultancy Seven46 entered Japan in October in anticipation of further opportunities in the run-up to the games. Campaign spoke to the founding partner, Nick Varley, about guiding Japan to victory and his broader strategy.
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