olympic games

Jul 29, 2019

'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects

One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.

Feb 14, 2018

Olympic family stories power Intel's latest VR campaign

'Experience the moment' brings together athletes and their far-away support systems.

Oct 26, 2017

Tokyo 2020 innovation chief hopes technology can augment Brand Japan

Olympic sponsors have a key role to play in restoring Japan’s position at the forefront of global technological progress.

Jul 26, 2012

Top 10 London Olympics 2012 TVCs: Pick your favourites

When the world's largest sporting event rolls around every four years, brands take out the big guns, and the budgets to boot. On the eve of the London games, we take a look at some of the best TVCs marking the occasion.

Jul 16, 2012

Coca-Cola debuts crowdsourced song to cheer Chinese Olympians on

BEIJING - With the London 2012 Olympic Games around the corner, a song co-created by 200 million Chinese and performed by Lang Lang and Jacky Cheung marked the climax of the “Beat For China, Move The World” campaign co-organised by the Chinese Olympic Committee and Coca-Cola China.

May 29, 2012

Global sponsor Panasonic launches Olympic Games Facebook app

GLOBAL - Official worldwide sponsor Panasonic has released a 'Share the passion' Facebook app in support of its campaign for the upcoming Olympics Games 2012 in London.