One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.
'Experience the moment' brings together athletes and their far-away support systems.
Olympic sponsors have a key role to play in restoring Japan’s position at the forefront of global technological progress.
When the world's largest sporting event rolls around every four years, brands take out the big guns, and the budgets to boot. On the eve of the London games, we take a look at some of the best TVCs marking the occasion.
BEIJING - With the London 2012 Olympic Games around the corner, a song co-created by 200 million Chinese and performed by Lang Lang and Jacky Cheung marked the climax of the “Beat For China, Move The World” campaign co-organised by the Chinese Olympic Committee and Coca-Cola China.
GLOBAL - Official worldwide sponsor Panasonic has released a 'Share the passion' Facebook app in support of its campaign for the upcoming Olympics Games 2012 in London.
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