sports marketing

Jan 18, 2024

Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements

Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.

Jan 15, 2024

Golf body the R&A hires ad agency to attract more women to the sport

The appointment follows a competitive pitch led by Ingenuity.

Jul 11, 2023

PepsiCo and EA Sports launch football gaming platform

Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.

Jun 2, 2023

Lego Group unveils ‘Play unstoppable’ platform

The campaign was created by The Lego Group’s in-house creative team.

Nov 21, 2022

Is the World Cup worth the investment for brands?

Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.