sports marketing

Jun 5, 2020

While many live sports are still paused, your sports strategy shouldn't be

"Historically in times of crisis, sports have played a vital role in healing and unifying."

Apr 24, 2020

BMW banks on esports to be relevant among younger demographic

New global partnerships signal an aggressive push for the brand to appear ‘younger’.

Apr 14, 2020

How is COVID-19 affecting sporting content and ad spend?

In the world of sports content and marketing, it's clear who the winners and losers are.

Mar 2, 2020

Supportive actions and messages for China pay off for football clubs

During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.

Jan 17, 2020

Douyin scores for football leagues

Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.

Oct 21, 2019

The high value of live sports data—when used in the right way

Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.