sports marketing
While many live sports are still paused, your sports strategy shouldn't be
"Historically in times of crisis, sports have played a vital role in healing and unifying."
BMW banks on esports to be relevant among younger demographic
New global partnerships signal an aggressive push for the brand to appear ‘younger’.
How is COVID-19 affecting sporting content and ad spend?
In the world of sports content and marketing, it's clear who the winners and losers are.
Supportive actions and messages for China pay off for football clubs
During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.
Douyin scores for football leagues
Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.
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The high value of live sports data—when used in the right way
Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.
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