sports marketing

May 23, 2024

How brands are going for gold at the Paris Olympics

Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.

May 17, 2024

Sports marketing has lost its authenticity

Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.

Apr 16, 2024

M&C Saatchi tightens processes to cope with high-level departures amid restructure

Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.

Mar 21, 2024

Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report

The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.

Jan 18, 2024

Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements

Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.

Jan 15, 2024

Golf body the R&A hires ad agency to attract more women to the sport

The appointment follows a competitive pitch led by Ingenuity.