Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.
The appointment follows a competitive pitch led by Ingenuity.
Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.
Campaign created by Wieden & Kennedy.
The campaign was created by The Lego Group’s in-house creative team.
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
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