sports marketing

23 hours ago

The unlimited potential of live storytelling in sports marketing

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

Jun 5, 2020

While many live sports are still paused, your sports strategy shouldn't be

"Historically in times of crisis, sports have played a vital role in healing and unifying."

Apr 24, 2020

BMW banks on esports to be relevant among younger demographic

New global partnerships signal an aggressive push for the brand to appear ‘younger’.

Apr 14, 2020

How is COVID-19 affecting sporting content and ad spend?

In the world of sports content and marketing, it's clear who the winners and losers are.

Mar 2, 2020

Supportive actions and messages for China pay off for football clubs

During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.