sports marketing
Oppo extends interest in sports marketing with UEFA deal
Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.
Panda mascot, Eileen Gu among winners in Olympics brand fest
Brands are snapping up deals with star athletes and the Games' impossibly cute panda in a partnership frenzy this season.
World Cup 2022: Finding your perfect match
A good celebrity partnership helps sell your product; an exceptional celebrity partnership helps empower your brand identity in the long-run. We spoke with Entourage’s head of talent Rob Hughes about how brands could engage with sports talents for World Cup 2022.
The unlimited potential of live storytelling in sports marketing
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.
Emerging from Covid-19: 5 reasons to be optimistic about the sports industry
Adrian Staiti, APAC President of sports marketing agency SPORTFIVE challenges the cautious outlook for the sports industry and suggests how a better normal will flourish once markets come out of the pandemic.
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