"Historically in times of crisis, sports have played a vital role in healing and unifying."
New global partnerships signal an aggressive push for the brand to appear ‘younger’.
In the world of sports content and marketing, it's clear who the winners and losers are.
During the COVID-19 crisis in China, clubs made donations, sent best wishes and even placed encouraging messages on their jerseys, earning appreciation and engagement from Chinese fans.
Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.
Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.
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