Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.
Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
The club continues to flex its muscles in China where its fanbase tips over 100 million.
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