sports marketing
Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports
Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.
Game on: Local v. international sports leagues in Asia
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects
One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.
Why brands should pay attention to non-traditional sports
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
Manchester United scores in China with experience centre and app
The club continues to flex its muscles in China where its fanbase tips over 100 million.
Urban sports give brands an exciting alternative from the norm at Tokyo 2020
Sponsors testing the waters in this relatively low-cost, high-engagement area need to take extra care to strike the right tone.
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