sports marketing
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The high value of live sports data—when used in the right way
Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.
Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports
Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.
Game on: Local v. international sports leagues in Asia
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects
One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.
Why brands should pay attention to non-traditional sports
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
Manchester United scores in China with experience centre and app
The club continues to flex its muscles in China where its fanbase tips over 100 million.
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1 Agency of the Year Awards 2019
2 GroupM names new CEO for Northeast Asia
4 Qantas appoints new CMO
