sports marketing

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The high value of live sports data—when used in the right way
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Oct 21, 2019

The high value of live sports data—when used in the right way

Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.

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Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports
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Jul 31, 2019

Dentsu appoints Mike Nakamura to create DAN Entertainment & Sports

Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.

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Game on: Local v. international sports leagues in Asia
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Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

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'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects
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Jul 29, 2019

'Tokyo resonates with the whole world': An assessment of Japan’s Olympic prospects

One of the brains behind Tokyo’s successful 2013 bid to host the Olympic Games thinks the event will be an operational triumph that also represents an unprecedented challenge for sponsors.

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Why brands should pay attention to non-traditional sports
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Jul 16, 2019

Why brands should pay attention to non-traditional sports

From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.

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Manchester United scores in China with experience centre and app
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Jul 4, 2019

Manchester United scores in China with experience centre and app

The club continues to flex its muscles in China where its fanbase tips over 100 million.

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