sports marketing
World Cup 2022: Finding your perfect match
A good celebrity partnership helps sell your product; an exceptional celebrity partnership helps empower your brand identity in the long-run. We spoke with Entourage’s head of talent Rob Hughes about how brands could engage with sports talents for World Cup 2022.
The unlimited potential of live storytelling in sports marketing
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.
Emerging from Covid-19: 5 reasons to be optimistic about the sports industry
Adrian Staiti, APAC President of sports marketing agency SPORTFIVE challenges the cautious outlook for the sports industry and suggests how a better normal will flourish once markets come out of the pandemic.
While many live sports are still paused, your sports strategy shouldn't be
"Historically in times of crisis, sports have played a vital role in healing and unifying."
BMW banks on esports to be relevant among younger demographic
New global partnerships signal an aggressive push for the brand to appear ‘younger’.
How is COVID-19 affecting sporting content and ad spend?
In the world of sports content and marketing, it's clear who the winners and losers are.
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