sports marketing

Jul 18, 2022

Oppo extends interest in sports marketing with UEFA deal

Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.

Jul 14, 2022

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.

Feb 16, 2022

Panda mascot, Eileen Gu among winners in Olympics brand fest

Brands are snapping up deals with star athletes and the Games' impossibly cute panda in a partnership frenzy this season.

Mar 5, 2021

The unlimited potential of live storytelling in sports marketing

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.