Staff Reporters
Oct 20, 2023

Tech MVP 2023: Veridooh

MOST VALUABLE PRODUCT: Veridooh marks its return as a Tech MVP winner, as clients outside the region are now using its APAC-created OOH solution.

Tech MVP 2023: Veridooh
CAMPAIGN ASIA-PACIFIC's 2023 TECH MVPs
See all of the Most Valuable Professionals
See all of the Most Valuable Products

Veridooh OOH

By Veridooh

Developed in Australia by co-founders Mo Moubayed and Jeremy Yang, out-of-home platform Veridooh’s patented verification solution stands tall on its prowess to scrutinise all OOH formats—digital, programmatic, and static—throughout the campaign. 

Veridooh, boasting of its complete independence, has delivered unparalleled transparency in a previously opaque market. Tech MVP 2023 judges have again chosen the Veridooh OOH solution as the most valuable product.

The essence of Veridooh lies in its dashboard. With over 400 metrics, agencies and brands can instantly discern campaign delivery issues. 

Tech MVP 2023 judge Sonal Patel noted that this capability demonstrates originality by pivoting to verification. It is underpinned by continuous strategy and investment, evident in its rapid feature launches and iterative improvements.

Having cemented its dominance in Australia and partnering with leading agencies, Veridooh's global aspirations are clear. 

In 2021, a key reason Veridooh was awarded as one of Campaign’s most valuable products was that the company was looking at expanding into the UK market. Having developed a strategy tailored for wider international adoption indicates a commitment to making OOH verification ubiquitous. 

The company has since achieved that—led by Mo on the ground, who was part of Campaign’s 40 Under 40 2022. Veridooh now has partnerships with media owners Limited Space, Smart Outdoor, Mass Media Outdoor and IQOOH in the UK.

As OOH advertising hurtles into an era demanding greater accountability and precision, Veridooh's commitment to transparency, innovation, and education is poised to guide the industry forward. 

Judge Agnisha Ghosh recognised its unique positioning in solving a long-standing industry issue, highlighting revenue success as evidence of its efficacy.

With a clear north star vision and unwavering dedication led by Yang and Moubayed, Veridooh promises to catalyse global OOH's transparent and data-informed future.

CAMPAIGN ASIA-PACIFIC's 2023 TECH MVPs
See all of the Most Valuable Professionals
See all of the Most Valuable Products

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Havas warns of ‘reputational’ risk from fossil-fuel ...

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

5 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

12 hours ago

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.

14 hours ago

BWS’ new ad says 'take your time'—even if you’re ...

BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.