Tech MVP 2022: Milieu Insight
MOST VALUABLE PRODUCT: A new mobile app by this Singapore-based firm has doubled down on user-centricity, making consumer surveys more fun and engaging for participants, thereby improving the quality of research.
Tech MVP 2022: Celtra
MOST VALUABLE PRODUCT: This creative automation platform is helping brands and agencies across Asia-Pacific work collaboratively to create and standardise global campaigns for local markets.
Tech MVP 2022: Amplified Intelligence
MOST VALUABLE PRODUCT: Developed out of Australia, its AttentionPlan media planning and optimisation tool is bringing attention metrics to scale for media planners and buyers.
Tech MVP 2022: Publicis Groupe
MOST VALUABLE PRODUCT: Developed in China and now being exported from APAC, Creative Vault is used extensively by clients to gain sharper, faster insight on competitor activity.
Tech MVP 2022: TotallyAwesome
MOST VALUABLE PRODUCT: In a cookieless world, how do you reach the U18 audience in programmatically in a relevant and privacy compliant way? Welcome to the Programmatic Playground.
Tech MVP 2022: Tomy Chan, Publicis Groupe
MOST VALUABLE PROFESSIONAL: As head of tech for Publicis Groupe, China, Chan has shown strong vision and leadership in product design, development and application to achieve remarkable results.
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